I audit what you have, identify what's getting in your way, and build a plan you can follow. You get a prioritized set of steps based on what's most urgent and most resonant for you.
An audit can feel like an exercise in critique. But the goal is to provide an abundance of options — the kind that activate your imagination, so you're energized both by the ideas you reject and the ones you hold onto.
· two directions · one process ·
Most practitioners are dealing with one (or both) of these.
· 01 ·
Connection and Awareness
When your ideal clients don't know about you, can't find you, or aren't drawn to your story.
I audit your email, web, and social presence to evaluate how well you attract potential clients and build awareness of your work, your services, and your impact.
This version of The Roadmap guides you to increase visibility and connection within your community. This is the right starting point if you need to fill your schedule, introduce new offerings, move into a new area, or simply want a refresh after years in practice.
What we look at
Local search visibilityBrandingSocial mediaEmail marketingContentWebsite experienceAutomationAnalytics
· 02 ·
Client Journey
When people can find you, but they struggle, they don't book, or don't come back as often as you'd hope.
I audit your client journey, evaluating how easily people move from discovering you to considering your services to actually booking or buying. This covers the full experience (before and after services) across your systems and processes.
This version of The Roadmap guides you to make the process smoother and more supportive for both you and your clients. This is the right fit if you’re hearing constructive feedback about the booking experience, or need to book more and are already feeling good about your visibility.
· not sure which fits? we'll sort that out on our intake call ·
· deliverables ·
What you get.
A supportive process to discover what matters and what needs to change.
01
Intake consultation call
We get to know your practice, your goals, and what's not working.
02
Findings and recommendations
A detailed, accessible report that outlines the main insights, ideas and opportunities.
03
Project spreadsheet
Use it as a project management board or import into your existing tools.
04
Review consultation call
Walk through the findings together, answer questions, identify priorities.
05
Final Roadmap document
Your path forward in sequential, actionable steps.
· what comes next ·
Take time to sit with it.
Some people take the plan and run with it on their own. Some want a thought partner along the way. Some want to hand pieces off entirely. All of those are good options.
Accountability Calls
$100/hr
Use them however they help: technical support, monthly check-ins, analysis, or do-it-with-me sessions where we implement something live. We align on the agenda beforehand. I follow up with a summary.
Custom Projects
from $1,000/week
Hire me to complete a subset of The Roadmap. We define it together, I do the work then we review. Your investment in The Roadmap becomes a credit toward any project of two weeks or more.