A site, a booking flow, and the client emails that run themselves, built before your first client arrives. Plus a session or two on the decisions that are hardest to change later.
Fixed price ·Ready before you open ·Built around your practice ·Yours to keep
The opening is the part nobody trained you for.
You're seeing clients already. Someone asked when you could fit them in and you said yes, because that's the whole point. Meanwhile the waiver is still a draft, the intake form is a note on your phone, and you're writing each confirmation by hand as it comes.
The tools all look the same from the outside. You open a tab to choose booking software and close it an hour later having learned only that every one of them does everything. Your friend likes hers. That's the best information anyone has given you, and you both know it isn't the same as knowing it fits the way you schedule.
And the small decisions keep opening larger ones. You sit down to write the intake email and find you haven't settled how you sound in writing. Which depends on who you're speaking to. Which you were going to work out once you had a few clients. Which you now have.
None of this is a sign you're behind. Everything arrives at once when you open, and none of it is the work you came to do. So the question isn't only how to get running this month. It's how to get running in a way that still fits in a year, when there are more clients, another offering, and less time to rebuild any of it.
· what you get ·
A place to be found, and a way to be booked.
None of this is a platform you move into. It's built around the way you already work, and it belongs to you when it's done.
A site, one to three pages.
Enough to say who you are, what you offer, and what it costs. Built to load fast and read well on a phone, which is where most people will meet you first.
Calendar syncing.
Bookings land on the calendar you already keep. No second calendar to check, no double-booking.
A booking flow.
Clients pick from times that are genuinely open, or you book them yourself from a private view. Both hold your session lengths, your buffers, and your hours, including the irregular ones.
Intake ahead of the session.
A short form that goes out before the appointment, so what you need to know arrives before you need it.
Yours, not rented.
The domain, the accounts, and your client list are all in your name. I'll set them up with you. If you and I part ways, nothing about your practice has to move.
Confirmations and reminders.
Sent automatically, in your voice, from your own address. Your cancellation policy, where to park, what to expect the first time. Replies come to your inbox rather than into a platform.
· the decisions ·
We start with the calls that are hardest to undo.
A booking page can't tell you what to charge. So before I build anything, we settle that and the other decisions no software will make for you. Your site repeats them on your behalf every day it's up.
Pricing and packaging.
What a session costs, whether packages make sense for your modality, what a sliding scale looks like if you want one, and what all of it needs to cover.
Writing that lands.
How you sound in writing, from the part of the site that explains your work down to the confirmation email. We write it the way you'd say it out loud, to the person you actually want in the room.
Thoughtful policies.
Cancellation, late arrivals, deposits, and client privacy. Get ahead of the awkward questions so you're not deciding them in the moment with a client waiting.
Visuals that resonate.
Colors, typography and imagery that match the space your clients walk into. A small, usable set you can carry across a sign, an intake form, and an Instagram post, so it all looks like the same practice.
· a session or two · you leave with decisions documented and built in ·
· why it works ·
Built around the practice you're actually opening.
The all-in-one platforms are built on an average of every practice they've ever seen. Yours isn't the average. Maybe you want to be the one who books, and you're not handing your calendar to strangers. Maybe you're renting a room two days a week and the hours need to say so. Maybe the first session includes something the software has no field for.
You shouldn't have to give up how you work before you've started doing it.
& you tell me which one you're in.
· 01 ·
A Standalone Practice
You're going independent, or opening a practice of your own. Nothing to migrate and nothing to undo, which is honestly the easiest version of this. We start from how you want it to work rather than from what already exists.
· 02 ·
Something New Inside a Practice That's Running
You trained in a modality you've never launched, you're adding a location, or you're opening a second offering alongside the one that pays the bills. It needs its own booking, its own pricing, and its own words, without disturbing what already works.
· not sure which? we'll sort that out on the first call ·
· how it works ·
I'm ready to start when you are.
Projects tend to follow this structure, with room to adjust as we go.
Scoped
Fixed fee
No surprises
01
Discovery call.
You tell me what you're opening and roughly when. I tell you whether I'm the right person and what this would look like.
30 min · free
02
Proposal.
What gets built, the fixed fee, the timeline, and the date you could open on. You read it. Ask anything.
3–5 days
03
The working sessions.
The decisions. Pricing, policies, writing and visuals. One or two sessions, with time in between if you'd rather think things through on your own.
1–2 sessions
04
The build.
I build it. You see it working before it goes live, not after. Nothing opens until you've watched it run.
2–6 weeks
05
Opening day, and 30 days of questions.
You get the finished thing plus documentation and training. For 30 days after, you email me questions and get real answers.
Open door
The way you open matters. How will you use this time?
Maybe you carved this out of the job that still pays the bills. Maybe the hours are borrowed from a modality you already practice full time. Maybe you made special arrangements for school pickup, or set aside six months of savings. Whatever it took, what you've already done to finally open a practice is significant.
Which is why the setup work costs more than it looks like it costs. It isn't just the weekend spent comparing booking tools. It's that the weekend was one of the few you had.
So let's put those hours where they belong: on the people you're opening for, and the work you trained to do. I'll handle the rest, and you'll open on something that holds up while everything else keeps running.
· investment ·
Pricing, plainly.
One fixed price, quoted before anything starts. Most builds land between $2,000 and $5,000, depending on how much is being opened.
Generally I bill half at the start and half when you go live. If another schedule suits your practice better, tell me and we'll set it up. I never charge interest for payment plans.
Anything with an ongoing cost, like a domain, a mail service or a booking tool, I'll walk you through before it's purchased, and I'll always look for the version that does the job for the least each month.
What happens after.
You own it. The site, the domain, the accounts and the client list are in your name, with documentation written for you rather than for a developer. If we stopped working together tomorrow, it keeps running and you can change it.
For the first 30 days after you open, I'm on hand for anything: questions, adjustments, second thoughts.
After that the line is simple. If something I built stops doing what it's supposed to do, I fix it and you don't pay for that. If you want it to do something new, that's $100 an hour. What I won't do is bill you monthly for something you already paid to own.
Opening something?
Book a discovery call. Tell me what you're opening and when, and I'll tell you honestly whether this is the right fit.
If this resonates now, I'm here. If it resonates in six months, I'll still be here.